Updates to the Sensitive Content Control

We’re continuously developing controls to help people personalize their experience on Instagram. Last summer, we launched the Sensitive Content Control so people could choose how much or how little sensitive content to see in Explore from accounts they don’t follow. Today, we’re announcing updates to this control.

Starting today, the Sensitive Content Control will cover all surfaces where we make recommendations. In addition to Explore, you will now be able to control the amount of sensitive content and accounts you see in Search, Reels, Accounts You Might Follow, Hashtag Pages and In-Feed Recommendations. With this update, we’re also applying the technology we use to enforce our Recommendation Guidelines to Instagram's recommendations on Search and Hashtag pages. This update will be available to everyone in the coming weeks.

The Sensitive Content Control has three options, which we’ve renamed from when we first introduced the control to help explain what each option does. The three options are: “More”, “Standard” and “Less”.

“Standard” is the default state, and will prevent people from seeing some sensitive content and accounts. “More” enables people to see more sensitive content and accounts, whereas “Less” means they see less of this content than the default state. For people under the age of 18, the “More” option is unavailable.

To view your Sensitive Content Control:

  1. Go to your profile.

  2. Tap the Settings menu in the upper right corner.

  3. Tap Account.

  4. Tap Sensitive Content Control. Here you can decide whether to keep the setting at its default state (“Standard”) or to see more (“More”) or less of some types of sensitive content (“Less”). You can change your selection at any time.

There are additional tools we offer that can help you shape your Instagram experience, including Comment Control, Restrict, Block and Mute. Our hope is to provide more tools over time and make Instagram work better for you. For more information about Instagram’s Sensitive Content Control, you can visit the Instagram Help Center.


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